Manchester United in sponsorship deal with Bwin

16 August 2012

Manchester United has signed a three-year sponsorship offer with sports wagering business Bwin for a concealed amount, making it the club's "main online video gaming and wagering partner".

Bwin is the shirt sponsor of Real Madrid and a partner to Bayern Munich.

Last week, United drifted its shares on the US stock market, raising $233m (₤ 150m), less than initially hoped.
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The flotation values the club at more than $2.3 bn, making it among the greatest sports clubs in the world.
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Last month, the club signed a shirt sponsorship deal with US automobile brand Chevrolet which will start in the 2014-15 season.

Manchester United now has 28 various sponsors, external, with Aon the club's primary .
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'Great chance'
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"As Europe's leading online sports betting operator, football is fundamental to our long-term success, making up around half of our overall sports wagering earnings of 261m euros ($320m