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Sky Bet extends English Football League sponsorship bet9ja's welcome offer
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17 November 2017
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Sky Bet has actually extended its multi-million pound sponsorship handle the English Football League till the summer season of 2024.

The betting operation is the headline sponsor for the Championship, League One and League Two football departments.

It gets its logo design on shirts, and rights for "Bet and Watch" for some matches.

Sky Bet states it will try to discourage problem gambling through messaging on shirts, and that clubs will benefit through more money.

The deal, which deserves 10s of millions of pounds, has actually remained in location since 2013.

Sky Bet said it would be paying 20% more than it has done so far to extend the contract from 2019 to 2024.

this promotion code will make the 11-year bet9ja's welcome offer one of the longest in professional sport, the firm stated.

The Leeds-based operation, that includes sites such as Sky Vegas and Sky Bingo, is owned by personal equity group CVC Capital Partners, external. Broadcaster Sky holds a 20% stake in the firm.

The betting industry has been under increasing scrutiny from the yohaig code government, and from the regulator, the yohaig code Gambling Commission.

Earlier this promotion code year the Football Association, English football's governing body, revealed it would end sponsorship handle gaming firms.

However, competitors organisers, and the clubs themselves, are totally free to take sponsorship from gambling companies.
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The money from the Sky Bet deal will be divided amongst the 72 clubs in the English Football League, which covers the 3 departments below the Premier League.

The primary executive of Sky Bet, Richard Flint informed the BBC's Wake up to Money podcast that the English Football League utilized the income created to assist them run their daily operations.

He said: "Without sponsorship from the wagering market there aren't a multitude of sponsors happy to get involved in football."

However, there are fears that increasing varieties of young fans are being exposed to betting adverts.

One of the findings of the BBC's yearly Price of Football survey was that more young football fans bank on games than play the sport.

About 95% of TV ad breaks in live football matches feature at least one betting advert, the BBC found in October.

In some matches, 40% of the adverts were for betting.

Mr Flint told the BBC that Sky Bet and the English were actively promoting awareness about issue gaming as part of the "When the enjoyable stops. Stop" campaign.
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"From the play offs and consisting of next season every t-shirt will have a responsible gambling message on the shirt sleeve and we're connecting that into a responsible gaming campaign beginning today, which consists of a TV advert and boundary boards at EFL games," he stated

The "When the fun stops. Stop" campaign is orchestrated by the Senet Group, which was established in 2014 by some of Britain's leading bookies in action to public issues about gambling and betting addiction.

The head of the GambleAware charity, Marc Etches, stated that while it welcomed a dedication to do more to promote safer gaming, "the messaging requires to be far more specific about the threat included than what the betting market currently proposes".

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