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I smile when clients tell me they're using the "latest" digital marketing techniques but haven't updated their methods since 2022. The digital landscape has changed significantly in just the past 12 months.
Recently, I was helping a large e-commerce business that had spent over 200,000 SAR on a beautiful website that was performing terribly. The issue? They had merely transformed their English site without accounting for the basic experience variations needed for Arabic users.
For a investment company, we developed a material collection about generational wealth that included Islamic financial principles. This information exceeded their former typical financial advice by 417% in response.
Key improvements included:
For a software business, we found that their English content was significantly better than their Arabic content. After enhancing their Arabic content quality, they saw a one hundred twenty-nine percent increase in conversion rates from Arabic-speaking readers.
Applied graphical cues that matched Saudi cultural associations
Repositioning CTA buttons to the right-hand portion of forms and interfaces
Restructuring content prioritization to progress from right to left
Adjusting interactive elements to follow the right-to-left viewing pattern
Essential capabilities included:
For a retail customer, we implemented an platform that carefully balanced global practices with locally relevant aesthetic features. This technique improved their installation frequency by one hundred twenty-seven percent and engagement by over ninety percent.
Working with an gadget shop, we identified that their standard checkout experience was generating unnecessary friction for Saudi users. After applying specialized enhancements, their cart abandonment percentage dropped by thirty-seven percent.
Throughout my recent project for a financial services company in Riyadh, we discovered that users were repeatedly tapping the wrong navigation options. Our behavior analysis showed that their focus naturally progressed from right to left, but the main navigation items were located with a left-to-right hierarchy.
Important improvements included:
Our analysis has shown that Saudi users particularly value these confidence builders:
I recommend categorizing competitors as:
Initiate by listing ALL your rivals – not just the well-known ones. Throughout our analysis, we found that our most significant competitor wasn't the well-known company we were tracking, but a recent company with an innovative approach.
When I launched my online business three years ago, I was convinced that our distinctive products would sell themselves. I ignored competitor analysis as a waste of time – a choice that practically cost my entire company.
A clothing brand achieved a substantial improvement in smartphone sales after implementing these optimizations:
Not long ago, I witnessed as three rival SEO companies comparison in Riyadh spent significantly into growing their business on a particular social media platform. Their initiatives flopped as the medium turned out to be a poor fit for our industry.
For a entertainment software, we implemented thorough performance improvement that lowered startup duration by 67% and screen changes by 43%. These optimizations improved audience loyalty by two hundred eighteen percent.
I use a simple tracker to record our competitors' costs adjustments weekly. This has allowed us to:
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